The Genesis hospitality space at Goodwood's Festival of Speed, marked the launch of the new Korean car brand in the UK.

Genesis sat within The Orangery, the heart of Goodwood allowing all day entertainment within the modern space, footsteps away from the adrenaline fuelled line up of the festival. From day to night, the Orangery was transformed in a two-hour window from a sophisticated bar into a luxurious dinner space for 45 VIP guests.

Brought to life through bespoke features, M&C Saatchi and MA partnered to design and produce the Genesis hospitality event with luxury and sophistication in mind. Journeying through the event, every detail is considered. With interior acrylic logo signage, copper canvas frames, over 50 dressing elements all personalised with the Genesis logo and a bespoke bar. The space encapsulates the Genesis brand whilst bringing the felicity of the festival into the Orangery with race events live streamed to the interior.

Designed, produced and installed by MA.